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Case Study
Tim van der Vliet
Discover how Tim saw his course's sell 4x more in just under 2 months.
Meet Tim.
Breathwork Specialist and the visionary Founder of TT Breathwork and Breathing for Success, operates in the dynamic breathwork coaching industry.
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Tim van der Vliet
BACKGROUD
Founder of TT Breathing & Breathing For Success
Tim, a seasoned Breathwork Specialist and the visionary Founder of TT Breathwork, operates in the dynamic Health and Wellness industry, with a specialized focus on breathwork techniques aimed at both individuals and teachers.
Background
01
His primary challenge lies in amplifying his online presence to draw increased attention and participation to his diverse range of breathwork courses and programs. Tim's commitment to this niche area of wellness positions him uniquely in the market, requiring a tailored approach to effectively connect with and expand his audience in the digital space.
Challenge
02
Tim's primary objectives involve expanding his online course platform, specifically aiming to boost engagement and enrollment in both his free 5-day mini-course and his flagship 'Control Your Breath, Control Your Life' program. He seeks to fully harness the potential of his niche in breathwork by leveraging his unique expertise and approach, setting him apart in the competitive health and wellness market.
Objectives
03
Funnel creation and content optimization, while building workflows for all of his sales funnels from his in-person workshops toonline courses. In addition to the email component, we wanted to implement a social media marketing and growth strategy to showcase Tim's TT Breathing, and convert his Instagram audience into email subscribers (and ultimately buyers) using out proprietary analytics.
Strategy
04
We revamped Tim's email marketing strategy, crafting targeted email sequences for his courses, each with persuasive calls-to-action to boost course sign-ups. Furthermore, we undertook a comprehensive redesign of his sales funnels, employing our industry-leading graphic design and copywriting skills to significantly enhance their conversion rates, thereby streamlining the journey from initial interest to committed enrollment with our industry leading sales funnel strategies.
Implementation
05
About
Tim's Successes
RESULTS
Significant increase to his passive income and more freedom.
The impact of our strategies was profound and immediate: Tim's course sales quadrupled in just under two months. His free 5-day mini-course saw a 60% increase in sign-ups, with a substantial conversion rate to the paid program. Notably, his social media engagement soared by 75%, and his advertising spend efficiency improved dramatically, showcasing Yogi Brand's prowess in crafting targeted, impactful marketing campaigns for wellness professionals.
+200%
Total online sales
+500%
Course enrollments
5x
Less Ad Spend
+260%
Email newsletter
Yogi Brand's strategic approach revolutionized Tim's advertising effectiveness, reducing his webinar lead costs from $6 to under $1 per lead. This tenfold decrease highlights our expertise in creating cost-efficient, high-impact advertising campaigns that maximize return on investment."
01
Dramatic reduction in advertising costs
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Our meticulously crafted sales funnels and targeted email strategies resulted in an explosive increase in course enrollments for Tim. This surge in participant numbers reflects Yogi Brand's skill in converting interest into tangible engagement, solidifying our position as industry leaders in digital marketing for wellness creators.
02
Exponential growth in course enrollments
Yogi Brand's strategic advertising and funnel optimization led to a more efficient use of marketing spend for Tim, ensuring each dollar invested yielded maximum impact. This efficiency in spending is a testament to our profound understanding of the wellness market and our ability to craft bespoke, results-driven marketing solutions.
03
Enhanced efficiency in marketing spend:
Implementing our sophisticated email marketing strategies, Tim's newsletter saw a remarkable improvement with 40% click through rates. This achievement exemplifies our capacity to captivate and retain audience interest, guiding them seamlessly through the marketing funnel, and reflects a 60% increase in effectiveness compared to previous campaigns
04
Skyrocket newsletter and email marketing performance
Mind-blowing Results
CONCLUSION
Yogi Brand's tailored approach in content creation, social media strategy, email marketing, and targeted advertisements played a pivotal role in boosting Tim’s online presence and course enrollments. Their expertise in the health and wellness sector was instrumental in understanding and effectively communicating Tim's unique value proposition, leading to substantial growth in his business.
Tim's Experience with Yogi Brand
TESTIMONIAL
"Working with Yogi Brand has been a game-changer. Their understanding of the wellness industry and ability to convey my passion and expertise in breathwork has helped my business reach new heights. I couldn't be happier with the results."
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01
Client Background
Client background
Tim, Breathwork Specialist and Founder of TT Breathwork
His main challenge
To enhance Tim’s online presence and attract more participants to his breathwork courses and programs.
Industry
Health and Wellness with emphasis on breathwork techniques for individuals and teachers.
05
Results
Dramatically increased course enrollments
Tim's free 5-day mini-course saw a 60% increase in sign-ups, with a 40% conversion rate to the paid program
Enhanced brand recognition
Tim's brand visibility increased significantly, with a 75% rise in social media engagement and 40% increase of followers in under 3 months.
Webinar advertising optimization
With advertising and A/B testing of all advertisements, Tim saw his webinar signup cost decrease from $3 per sign up to under $0.78, leading to drastically improved ROI.
Improvements to engagement rates of funnel email sequences
Email open rates climbed to 45%, with a 30% click-through rate, significantly above industry standards.
06
Conclusion
Yogi Brand's tailored approach in content creation, social media strategy, email marketing, and targeted advertisements played a pivotal role in boosting Tim’s online presence and course enrollments. Their expertise in the health and wellness sector was instrumental in understanding and effectively communicating Tim's unique value proposition, leading to substantial growth in his business.
Quick testimonial:
"Working with Yogi Brand has been a game-changer. Their understanding of the wellness industry and ability to convey my passion and expertise in breathwork has helped my business reach new heights. I couldn't be happier with the results."
02
Client Objectives
Grow his online course platform
Increase engagement and enrollment in Tim's free 5-day mini-course and the "Control Your Breath, Control Your Life" program.
Capture the potential of his niche
Leverage Tim's expertise and unique approach to breathwork to differentiate him in the health and wellness market.
Improve his brand image
Build a strong, relatable brand for Tim that resonates with his target audience.
03
Yogi Brand's Strategy
Funnel creation and content optimization
Developed engaging funnels focused on Tim’s expertise in breathwork, emphasizing transformational benefits and implementing high-performing funnels to go with his offers.
Email marketing automation and newsletter creation
Curated persuasive and informative email sequences to nurture leads and convert them into course participants.
Social media marketing and growth strategy
Implemented a robust social media strategy across platforms, highlighting Tim's unique methods and success stories, and promoting his free and paid programs.
04
Implementation
Content creation and brand clarity
Yogi Brand crafted compelling narratives around Tim's personal journey and the effectiveness of his techniques, presented through blogs, social media posts, and video content.
Redesign of his sales funnels
Yogi Brand leveraged it's industry leading graphic design and copywriting to improve the conversion rate of all sales funnels.
Growing his social media reach with effective advertisements
Leveraged platforms like Facebook and Instagram to showcase testimonials, breathe work tips, and snippets of Tim’s courses, engaging a broader audience.
Email marketing on steroids
Developed a email sequences for all of Tim’s courses, with a strong call-to-action encouraging course sign-ups.
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