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Case Study
Elee Elizabeth
Discover how Elee grew and monetized her audience in perfect harmony.
+400%
Total online sales
+300%
Course enrollments
-360%
Advertising spend
+500%
Email newsletter audience
Meet Elee.
Health and wellness entreprenuer with a retreat center, online membership, and virtual mentorship program.
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Elee Elizabeth
BACKGROUD
Health Coach and WHM Instructor
Elee Elizabeth Lee, a Wellness Expert and Founder of LOVELEE PRACTICE, specializes in WHM breathing and yoga techniques. Her business encompasses an array of wellness services, including a retreat center, online membership, and virtual mentorship program, all situated within the dynamic health and wellness space.
Background
01
Elee faced the challenge of navigating a complex business structure, which hindered her from fully leveraging her expertise for a broader impact. The initial plan focused on enhancing her digital footprint, increasing enrollments in her wellness programs and workshops, and growing her AirBnB retreat property.
Challenge
02
Elee aimed to simplify her business operations, expand her online memberships, and increase workshop attendance. A critical goal was to automate email workflows and build her email newsletter list, broadening her reach and solidifying her professional online presence.
Objectives
03
Our strategy for Elee involved creating and optimizing sales funnels across her diverse offerings, from in-person workshops to online memberships. In addition to focusing on email marketing, we also implemented a comprehensive social media marketing and growth strategy to showcase Elee's methods, client success stories, and promote her programs to a wider audience.
Strategy
04
Yogi Brand's collaboration with Elee entailed developing engaging content, a high-converting website, and compelling social media posts. We also improved the conversion rate of all her sales funnels and Facebook advertisements through our industry-leading graphic design and copywriting expertise, along with our proprietary analytical tools.
Implementation
05
About
Elee Elizabeth
RESULTS
Health Coach and WHM Instructor
Elee experienced a remarkable 400% increase in total online sales through courses, memberships, and affiliate marketing. Her course enrollments and community signups nearly tripled over three months. Moreover, her workshop signup costs decreased significantly, resulting in a substantial improvement in ROI and an increase in email subscribers. Her email subscriber base grew from 1,000 to over 5,000 in under four months, with a 60% open rate and a 20% click-through rate.
+240%
Total Revenue
+240%
Paid Community Sales
-360%
Cost Per Lead
+500%
Email Newsletter
Under Yogi Brand's strategic guidance, Elee's virtual community, LiveLoveLee, witnessed a significant surge in biweekly members. This growth is a direct result of our innovative marketing and community engagement techniques, solidifying our status as a leader in digital marketing for wellness entrepreneurs.
01
Explosive growth in community membership
With minimal advertising, Elee's retreat center rapidly became a sought-after venue for weddings and other events, thanks to Yogi Brand's creative marketing approach. This success underscores our ability to leverage unique market opportunities and amplify business ventures with minimal ad spend.
02
Successful launch and promotion of retreat center
Our targeted affiliate promotions and referral programs significantly increased the enrollment in Elee's mentorship programs. This growth, driven by Yogi Brand's expertly crafted email marketing and sales funnels, demonstrates our skill in unlocking the untapped potential of community networks for higher-tier program enrollments.
03
Enhanced monetization through affiliate and referrals
Elee's email subscriber list experienced remarkable growth, a direct result of Yogi Brand's strategic email marketing campaigns. Our focused efforts on growing her subscriber base have effectively widened her reach and deepened engagement, showcasing our unparalleled expertise in nurturing and expanding digital communities in the wellness sector
04
Increase to her email newsletter
Mind-blowing Results
CONCLUSION
Yogi Brand's customized approach in content creation, social media, email marketing, and digital advertising played a key role in elevating Elee's online presence and program enrollments. Our deep understanding of the health and wellness industry effectively communicated Elee's unique approach, driving significant growth in her business and connecting her more deeply with her audience.
Elee's Experience with Yogi Brand
TESTIMONIAL
"Partnering with Yogi Brand was a pivotal decision for my practice. Their strategic approach in elevating my brand and expertise in wellness has not only expanded my reach but also deepened my connection with my audience. The growth in my program enrollments is a testament to their exceptional work."
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01
Client Background
Client background
Elee Elizabeth Lee, Wellness Expert and Founder of LOVELEE PRACTICE.
Her main challenge
To enhance Elee’s digital footprint and boost enrollment in her wellness programs and workshops, as well as growing her AirBnB retreat property.
Industry
Health and Wellness with emphasis on WHM breathing and yoga techniques for individuals.
02
Client Objectives
Grow her online memberships and increase attendence of workshops
Amplify engagement and participation in Elee’s online sessions and in-person workshops.
Capture the potential of her niche
Showcase Elee’s unique expertise in the Wim Hof and Bowspring methods, setting her apart in the wellness market.
Grow her social media audience
Develop a strong, captivating brand identity for Elee that resonates with her target audience.
03
Yogi Brand's Strategy
Funnel creation and content optimization
Created rich, SEO-optimized content that highlights Elee’s unique wellness journey and expertise, while building workflows for all of her sales funnels from her in-person workshops to her online memberships
Email marketing automation and newsletter creation
Designed engaging email marketing strategies to nurture leads and convert them into active participants in Elee’s programs.
Social media marketing and growth strategy
Executed a comprehensive social media strategy to showcase Elee’s methods, client success stories, and promote her programs.
04
Implementation
Content creation and web design
Developed a high-converting website, ad content, social media posts, and videos that narrate Elee’s journey and the effectiveness of her techniques to increase her sales.
Redesign of his sales funnels
Yogi Brand leveraged it's industry leading graphic design and copywriting to improve the conversion rate of all sales funnels.
Growing his social media reach with effective advertisements
Utilized platforms like Facebook, Instagram, and LinkedIn to highlight testimonials, wellness tips, and Elee’s workshop snippets, engaging a wider audience.
Email marketing on steroids
Curated informative email sequences with strong calls-to-action, focusing on the benefits of Elee’s courses, and with upsells to her workshop and paid membership community.
05
Results
Dramatically increased course enrollments
Significant rise in participation (nearly 300%) for Elee’s online sessions and workshops.
Enhanced brand recognition
Brand visibility increased significantly, with a 75% rise in social media engagement and 40% increase of followers in under 3 months.
Webinar advertising optimization
With advertising and A/B testing of all advertisements, Elee saw his workshop signup cost decrease from $23 per sign up to under $6, leading to drastically improved ROI.
Improvements to engagement rates of funnel email sequences
Email open rates climbed to 60%, with a 20% click-through rate, significantly above industry standards.
06
Conclusion
Yogi Brand’s tailored content creation, social media strategies, email marketing, and digital advertising significantly uplifted Elee’s online presence and program enrollments. Their deep understanding of the health and wellness sector was crucial in effectively communicating Elee’s distinct approach and expertise, driving substantial growth in her practice.
Quick testimonial:
"Partnering with Yogi Brand was a pivotal decision for my practice. Their strategic approach in elevating my brand and expertise in wellness has not only expanded my reach but also deepened my connection with my audience. The growth in my program enrollments is a testament to their exceptional work."
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